Founded in 1951 in Nevers (France), the company makes ball bladders as well as frames and components for high end racing bikes. Jean BEYL, then founder of the brand and passionate skier, will forever change the course of LOOK’s history. Whenever the opportunity arises, he leaves Nevers to hurtle down mountain slopes.

The man is not afraid of a challenge. That year, he crashes in the snow and as a result breaks his leg. From his hospital bed, he is sure of one thing: his shoes are at fault as they were fixed to his skis with laces. Jean BEYL decides to invent a plated ski binding: the ‘anti-fracture’.

This invention will change the sporting world and particularly that of road cycling. In 1963, the company develops its first pivot binding named the ‘N17’ offering an unequalled level of protection and performance.

Later applying that invention, the Look PP65 Automatic Pedal system for cycling was created in 1984 and the cycling world was forever changed as it was underfoot of Bernard Hinault as he won the Tour de France!